meet joy

I do nothing without intention. 

I’ve led teams, built campaigns, and organically grown online communities by honoring data and trusting my intuition.  

…do nothing without intention.

At Freeosk, I was dubbed “Eagle Eye” for noticing details other folks skipped and for asking tough questions during national crises to ensure we approached customer and client communications in a human-first way. That is part of how I went from a contract Copywriter to Marketing Manager in less than 18 months. 

…do nothing without intention.

At Kohl's, I created campaigns for the person actually standing in the aisle, not just the one described in the brief. Using field research and my own firsthand experience, both in-store and out in the world, I was uniquely positioned as the Subject Matter Expert on the plus-size customer for the brand's creative team. That credibility opened doors across the business, enabling me to lead projects that spoke to shoppers seeking better access to more fashionable options: from category naming and print collateral to extended-size initiatives and the EVRI brand development and launch.

…do nothing without intention. 

I care about people—like, really care about people because I understand the impact and implications that thoughtless work can have, especially for groups who don't necessarily have a seat at the table. That’s my nonprofit management background speaking. The double bottom line is always top of mind no matter where I go. That's what makes my work unique. It hits the mark for the client while leaving a lasting impact on the audience. 

I do nothing without intention. 

So, if you're looking for a seasoned storyteller, then baby, I'm ready to cook.

Computah, play Stir Fry by Migos.

creative

strategist

writer

creative – strategist – writer –